Shivani Jindal is one of the Indian Fashion Designers with her own designer label in the country. She was born and brought up in Lucknow, Uttar Pradesh. Her journey as a Fashion Designer started in 2016 as a student of National Institute of Fashion Technology, one of the top fashion colleges in the country. While studying fashion, she visited various clusters of hand embroiderers and craftsmen, as part of her college assignments, who were out of work in various parts of India. She began by giving small designs to those artisans that they started working on. The result was mesmerising hand embroideries and hand printed lehengas and sarees which gained popularity in the Northern region very soon. Her sensitivity to Indian crafts forms the basis of her fashion sensibility, yet she maintains a very careful global outlook. She is passionate about supporting Indian artisans by spreading awareness about our culture which is dying with our handwork and handcraft. #handmadeisluxury

While completing her Bachelor in Design, she grew fond of transforming people through makeup. Makeup Artistry for her is not just a way to decorate people, but also make them look the best version of themselves and find confidence in their own skin.

On her way to becoming a Professional Fashion Designer, she also became a Certified Makeup Artist and launched her own Couture Brand and Makeup Studio in 2022 in Delhi NCR.